Whether it is targeting one of our specific programmes in a country where your company has a business operation, or supporting a particular event or one of our national campaigns, sponsorship can present your company with some exceptional and unusual opportunities, by:

• revealing your understanding of your stakeholders’ underlying aspirations;
• emphasising your commitment to a particular community or cause;
• galvanising your employees to work together as a team and take action;
• bringing about a sense of renewed enthusiasm and employee satisfaction from effective team building achievements.

Sponsoring one of our national campaigns does offer an invaluable opportunity to promote your brand alongside our humanitarian work, bringing awareness of your company’s offerings to a new audience. The partnership can generate positive coverage in the media, raising your brand and company profile.

• For more information, please contact Rachel Owolabi on 020 8293 6134 or email rachel@aahuk.org.

• For case studies on corporate sponsorship, please click here.

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Our current fundraising, operational and events sponsorship opportunities:

1.  Fundraising campaigns

Restaurants Against Hunger
This is Action Against Hunger’s largest fundraising campaign.  It has drawn considerable attention to the issues surrounding global hunger.  Over 500 restaurants throughout the UK raise funds by adding an optional donation to the bill, donating a small percentage from a particular dish or hosting a special event, raffle or auction.  For more information, please visit www.restaurantsagainsthunger.org or email rachel@aahuk.org.

International Run Against Hunger
In its 10th year, the International Run Against Hunger has expanded to become a successful international event involving more than 80,000 children worldwide.  In 2007, the run took place in Paris, Tunis, Warsaw, Addis Ababa, Berlin, Madrid and London.  Through our corporate partners, our aim is to expand the run throughout the UK and beat the success of this year’s run with more children involved in the fight against hunger.  For more information, please click here or email rachel@aahuk.org.

Rugby Against Hunger

In the summer of 2007, Action Against Hunger organised the first ever under 17 Rugby tournament at the prestigious harlequins Twickenham Stoop Stadium. Top English and French teams included the Harlequins, WASPS, Saracens, London Irish, Leicester, Toulouse, Perpignan and Stade Francais competed in this International Rugby Against Hunger tournament. For more information on this year's Rugby Against Hunger activities, please visit www.rugbyagainsthunger.org or email rachel@aahuk.org.

Education and Nutrition in Schools - Ready, Steady Cook with Kids

As one of the world leaders in the fight against hunger and malnutrition, Action Against Hunger knows the importance of access to good quality food. We feel our expertise on diet and nutrition should be shared, hence we have developed this new workshop. In alignment with the Food Standard Agency guidelines, we hope to encourage children to think about the origins of their food and understand the relationship between diet and health, health and hygiene.

Love Food, Fight Hunger

As part of its Love Food, Fight Hunger campaign, Action Against Hunger produces gourmet goodie bags filled with quality products donated by manufacturers. The bags are then sold at our stands at the Speciality Food Fair, BBC Good Food Show in London and Birmingham as well as in various markets around London during pre-festive periods. We ask manufacturers to donate a minimum of 200 products (which can be written off as a non-taxable expense). For more information, please email rachel@aahuk.org.

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2. Operational campaigns

Hunger Watch

Hunger Watch is Action Against Hunger’s research and advocacy unit.

What problem does this project aim to solve?

Hunger claims the lives of 5 million children under five annually and leaves 850 million people chronically malnourished. Hunger and famine are preventable. Action Against Hunger believes, therefore, that figures like these indicate a failure to address the root causes of the problem and seeks to address the root causes through its activities and influence with other NGOs, local and national governments.

What is the idea / opportunity to solve the problem?

By collecting and analysing evidence from the field, Hunger Watch raises public awareness of hunger issues, reminding decision makers of their responsibility to act, advocating on the underlying causes of hunger and making the voices of people affected by hunger and malnutrition heard.

Hunger Watch is applying two principal methodologies for its research:  First, it has developed the Needs and Causal Analysis tool for analysing the root causes of malnutrition and the needs of malnutrition-affected households across the world. The information collected will feed in to a database on hunger, allowing comparable analysis of the causes of hunger in the future. Second, is its commitment to learn from a dialogue with local communities. Hunger Watch regards local knowledge as an integral part of any analysis and has developed a methodology whereby the local voices are commenting and prioritising technical analysis. The Local Voice project involves local individuals in the analytical process and helps us and our donors to understand the day to day reality of living with hunger.

These two analytical aproaches enable Action Against Hunger to contribute to improving its humanitarian responses in the field, as well as raising awareness of the reality of hunger.

How will the project have a postive impact on the lives of poor and vulnerable people?

Hunger Watch will provide a forum where people in the UK are able to engage with communities in hunger-prone areas in Asia, Africa and South America. The Local Voices project assists individuals to share their views and problems with the public in the UK and assist them in strengthening their structures, defining their positions and calling for solutions. At the same time, the rigid and highly analytical approach of the Needs and Causal Analysis tool guarantees that all recommendations and voices are translated in to an effective response.

Hunger Watch will reinforce accountability by promoting critical feedback from the local populations on the humanitarian responses to their problems and enable communities to participate in decision making at the global level by placing this community-based evidence within the wider humanitarian context.

Hunger Watch currently employs three researchers and campaigners based in the UK office to oversee its project. In 2007, Hunger Watch published five books and reports, illustrating the realities of living with hunger and collating images and testimonies from Local Voices projects.  In 2008, it will conduct an in-depth study on Climate Change and Seasonal malnutrition, and will be engaged in numerous working groups to raise awareness on hunger issues.

Why now?

Progress towards the 1st Millennium Development Goal of reducing by half the proportion of people suffering from hunger by 2015 is losing momentum, while the number of people going hungry is actually increasing. To reach out to the communities in the worst affected regions – sub-Saharan Africa and Southern Asia – new research and evidence needs to develop holistic, bottom up approaches. With over 25 years experience in 43 countries, Action Against Hunger is uniquely placed in this respect. Hunger Watch will propose timely and effective methods to progress towards the set goals to alleviate hunger.

What measurable impact can be expected in 3-5 years?

1) The Needs and Causal Analysis databases presenting hunger related needs will be accessible to the public, available online as interactive maps and regularly updated with new findings and recommendations.

2) Analysis of data on malnutrition will yield recommendations calling for solutions and mobilisation of resources.

3) Decision-makers will have clear understanding of how issues like HIV/AIDS, conflict and weak markets contribute to hunger and threaten livelihoods at household level.

4) Communities participating at global level will share experiences with similarly affected communities elsewhere. 

For more information, please contact Rachel Owolabi on 020 8293 6134 or email rachel@aahuk.org.

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3. Events

Our dedicated Events team has a strong track record of producing high profile events.

Please click here for current sponsorship opportunities.

Please click here for ways you can help us.

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